The Good Thing About “Last Minute Lisa”
They are getting shorter and shorter. No, not the days, although I must admit it is getting darker when I take my daughter to the school bus before 7am. Lead times. Promotional windows. The time...
View ArticleHow NOT To Discount Your Event Tickets
The sales are fast and furious between Black Friday and Cyber Monday, and even before now that stores are open on Thanksgiving Day. To the benefit of just about everyone, because the business offering...
View ArticleIs It Too Late To Fill Your Event?
In last week’s post I talked about the Black Friday mistake. That is when event hosts hold a fire sale of their event tickets with deep discounts a few weeks before their event. It is tempting to do...
View ArticleGo Getters, Take Some Time To…
With 2014 looming only a few weeks away, you may be coasting to the holidays, wrapping up your year and planning your parties. Maybe, but I don’t think so. You are a go getter, so you are more likely...
View ArticleThe Ultimate Holiday Party Guide To Jam-Packed Workshops
’tis the holiday season… And that means lots of holiday parties. Sometimes there are just too many to attend. And you have to choose between them. Sounds a lot like what your audience has to do when...
View ArticleThe Workshop Filling Trifecta
You know about the 5 essential keys to fill your workshops and seminars, of course. (If you don’t, be sure to check them out here), but did you know there is also a workshop filling trifecta? Yup and...
View ArticleThree Reasons For Learning How To Market Your Own Workshop
If you want to host your own workshops and seminars, it is vitally important to learn how to market your events yourself. One of my mentors, Adam Urbanski says it best. He says that you are in two...
View ArticleHow To Use Video Marketing To Fill Your Event
The question that occupies the mind of many aspiring or even veteran workshop planners is how do I get the butts in the seats? Of course, the way to fill up your event is to market it, and market it...
View Article3 Things Most Workshop Leaders Underestimate When Filling Their Events
Ever felt that panic? You, know that sinking feeling in your stomach when you are a few weeks or days away from your event and you realize that your registrations are not near what they should be. And...
View Article5 Workshop Marketing Ideas You Can Use Now To Fill Your 2015 Events
Are you looking for some marketing ideas to fill your 2015 events? It is never too early to think about how you are going to get butts in the seats and frankly, now is the perfect time to get your plan...
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